Search Engine Optimization Services
Search engine optimization services refer to building sites so that they are readable by the search engines. In addition to your paid advertising marketing strategies, it is also important to attract free traffic from the search engines by way of keywords. Organic traffic can really add to your bottom line. We call it free traffic because you did not specifically pay for the advertising. But that does not mean that every site receives natural traffic, nor does it mean that the end goal is easy to achieve. As a result, Lodi Commerce offers its SEO services to businesses so that they can benefit from visitors who are searching for specific terms.
Search engines receive millions of search requests everyday. People are searching specific terms in an effort to find answers to their questions. Whether they just want more information or are prepared to buy, your website needs to appeal to the search engines so that your sites are listed in the top results of searched terms. Today, the internet is hugely competitive and it is much more difficult to rank for one word terms, but certainly, there are enough quality searches that your site may position itself for a three or four word phrase. Regardless of the keyword terms that you would like to promote, it is important to know what the terms are before writing your content. In other words, do you even know what searchers want?
When we revamp your existing design, we look for certain characteristics. If they do not exist, we implement the concepts. If they do exist, we may just apply some fine-tuning or tweaking. Here are the specific items that we expect to find on a properly optimized website:
- Plenty of text as opposed to graphics. Search engines are computer-driven meaning they read code, not pictures. That is not to say that you cannot use photos within the body of your content, but your design really needs to appeal both to humans and to bots or spiders. For example, it used to be quite fashionable to use fancy button graphics for the navigation bar. Search engines could not read this. It is really preferable to use text.
- When graphics are used, whether in the design or as content within an article or post, use both ALT and TITLE tags. This is done for several purposes. First, the visually impaired will be likely to use your site. Second, many people turn off graphics so displaying the tags tells them what belongs there. Third, the search engines read text not graphics. Both tags are necessary because not all browsers read tags the same. Title tags should also be used on all links. The tag descriptions should be relevant and succinct. This tells the search engines the most important pages on your site.
- Content should be natural. You write for humans, your potential customers. But there is no reason that you should not include your keyword appropriately throughout the article.
- Natural internal links. Links within the content are more valuable for ranking than hundreds of links in the footer. Of course, a sitemap is still a necessity so that search engines can easily index all pages on the site, but internal links with the right anchor text help with rankings and show the search engines what you consider important.
- Natural inbound links. Links that are pointing to your website should have excellent anchor text, ideally the keyword phrase for which you expect to rank. Search engines weigh the value of inbound links differently depending on from where they come. The idea is that if someone in your field or an authority site links to you, your site must have some significance as well. Also, for branding purposes, it is a good idea to use your company name, product name, or personal name in some of the links' anchor text descriptions.
As you can see, there is much involved in search engine optimization. Why not contact us today so that we can take the mystery out of your website promotion strategy? We are confident that you will see the long-term results of your actions and will reap the rewards of increased return-on-investment. Our search engine optimization services were created to bring your website to a whole new level of doing business.