Mobile Marketing Services
Mobile marketing is a very new way of doing business. While it still involves the internet, it is in fact quite different than website marketing. Basically, it is the ability to market to handheld device users. And because of the small size of the devices compared to computer screens, the layouts are going to be considerably different. The guidelines or the rules change dramatically with mobile marketing. Typically, your website now needs to appeal to all media, and it must be able to connect through mobile applications. Also, there is less "attention-span" with mobile marketing, so you have to get it right the first time. Either you have a mobile website or you do not. As a result, understanding current trends is crucial if you expect to capture any sales from this new, but exponentially-growing social phenomenon.
Lodi Commerce will help you begin your mission to uncover new sales through promotion on handheld gadgets. Some of the mobile marketing services that we have completed for existing clients include:
- Creation of mobile websites that fit the screens of most handhelds such as Blackberry, iPhone, Nexus One, Smartphone, as well as other cell phones and PDAs
- Development of a search engine optimization plan that includes handheld devices. This would also include "real-time search" as used on sites such as Twitter
- Ensuring your e-commerce website complies with applications for handhelds
- Laying the foundation for a plan to provide relevant customer service channels
- Development of a plan to engage mobile customers
- Writing of code so that websites are recognized by all media. Often, this requires a separate CSS file for mobile devices, and conditional tags in order for the website to recognize the difference between computers and handhelds. The website should revert to the proper format according to the equipment being used.
- Balancing content with advertising. Again, space is a premium, so utilizing it wisely and effectively is key to successful mobile marketing.
- Understanding the importance of keeping everything within easy reach of the eyes and fingers. Text and navigation bars that require scrolling sidewards or horizontal are problematic.
- Testing new mobile websites on various devices to ensure accuracy and ease of use
The internet is evolving and rapidly changing. It is a fact that companies who do not recognize this trend, and those who do not wish to spend the money to upgrade their sites accordingly, will be left behind. That only means one thing. Lost sales from the newest generation of internet users. The statistics show that a very large percentage of people now carry handheld gadgets of various kinds. Further, people are on the go and not necessarily sitting at a desk ordering products online. Convenience is everything and that is the idea behind handheld devices.
Finally, almost all cell phones today come with an internet browser already installed. This means that more people will use their phones to search for things on the internet. It has become virtually mainstream now to carry cell phones. According to The Mobile Marketing Summit, it will, in the near future, become mainstream to order online, and you will need to position yourself with the right mobile marketing services, such as those provided by Lodi Commerce.