Affiliate Program Management Services
Companies often develop affiliate programs in order to create exposure for their brands, and to ultimately generate more sales revenues. By offering site owners commissions when they refer customers who subsequently purchase products or services, companies can infiltrate markets a lot quicker and much deeper. Typically, the companies who run affiliate programs create and provide the promotional materials for its memberships, and then website managers place the banners, graphics, and text links on their sites driving traffic to the companies with the intent of making sales and earning commissions.
Indeed, running an affiliate program sounds like a simple process, but in reality, it is quite laborious. Therefore, some of the tasks that Lodi Commerce performs when undertaking an affiliate program management services project are:
- develop a Terms of Services agreement or statement
- create an FAQ section for both potential and existing affiliates
- suggest and employ the most efficient software to manage affiliates including various forms of reporting
- recruit affiliates and promote the affiliate program
- accept and decline site applications
- create promotional material in various forms to suit all formats
- track sales to credit site owners with their rightful commissions
- identify fraud and eliminate website owners who enter fraudulent sales
- respond to questions through support services
- motivate and support affiliates
- develop and manage tiered commission structures for higher producing sites
- finalise monthly numbers in order to pay site owners
- cut checks and mail payments
- interact with both you and your affiliates to improve software, program policies, and conversions
This is definitely a short list, but it shows the need for affiliate program management services, and it demonstrates how involved the process really becomes. Some view outsourcing as an added expense, but companies that employ our services realize that Lodi Commerce is a much-needed service partner.
When weighing the costs of affiliate program management services against the disadvantages of doing nothing, your company is sure to reap many more benefits, in addition to long-term profitability.
Benefits of an Affiliate Program:
- decrease advertising costs
- increase sales
- healthier bottom line
- gain exposure
- affiliates do the legwork and pre-sell your products or services
- reduce the need for an in-house sales force
- can mean the difference between running a successful business and closing the doors
Here at Lodi Commerce, we understand the need for leveraging your time in order to increase sales and margins. As a result, we assume the tasks that can be time-consuming, and we will work with you to get the right balance for your situation. While you may decide to complete some of the functions yourself and outsource others, we are always available to undertake the total affiliate program management.
Finally, trust and ethics are important features of any good affiliate program management services. As a client of Lodi Commerce, you will find that your information will remain confidential and that we strive to build long lasting associations. We are not interested in revolving-door scenarios, and really prefer to establish win-win situations for everyone including your affiliates.